At Station F with Joey, Digital Marketing Strategy MBA Graduate and Founder of a Startup

From New-York City to Paris. After a first professional experience in the USA, Joey Greiner wanted to enhance his knowledge of digital marketing. The young American chose EMLV’s Digital Marketing Strategy MBA. A graduate from the Class of ’17, he chose to stay in France to launch a mobile app called Woojo.

He looks back on his experience at EMLV and his day-to-day as a startuper at Station F.

A MBA in France, taught in English

Attracted by France and Paris without entirely mastering French, Joey considered Parisian management school EMLV and its Digital Marketing Strategy MBA as the best option. Its programme, taught exclusively in English, convinces many international students to enroll each year.

Joey appreciated the consultant projects led in teams. MBA students are in charge of creating digital marketing strategies for companies in various business industries.

The Digital Marketing Strategy MBA stands out with the balance of its programme, both practical and theoretical. After a semester of class, students must undertake a six-month internship in order to complete their course.

Watch Joey’s full interview

Station F, world’s biggest startup campus

Joey joined Station F‘s team as an intern. He was in charge of the organisation’s social media and website.

Created by Xavier Niel and opened in June 2017, this 34 000 m² incubator in the heart of Paris hosts 3000 people. Startups are divided into incubators, accelerators or programmes.

After completing his MBA, Joey remained in Paris to launch a startup called Woojo. It is hosted at Station F, in the Naver / Line programme. Startups from this programme, created by a major actor of South Korean Internet, all belong to the Internet consumer ecosystem.

Joey, CEO and co-founder of Woojo, sees the French government initiatives in favor of entrepreneurship as profitable. Many of them, like the French Tech or the BPI, Bank of Public Investment, are accessible directly at Station F.

Woojo is a mobile application allowing users to match with professional or personal contacts they will meet at events such as concerts, trade fairs or festivals. The app enables users to break the ice ahead of time before creating an actual life interaction. Developed on the European market in the summer of 2018, it should launch in the USA in the year to come.

Achieving a successful career in the digital sector

The Digital Marketing Strategy MBA aims to provide students with the necessary tools to analyse an ever-evolving industry and teaching them essential management skills in a globalised and competitive professional environment.

The MBA programme, taught in English, is focused on digital marketing and communications: digital and social media marketing strategy, web-marketing, marketing cross canal, e-business and marketing of IoT.

Students acquire skills to evaluate, analyse and create digital marketing and communications strategies. They learn to anticipate the evolutions of economy, e-business and digital marketing.

Looking to do a MBA in Paris? Learn more about EMLV’s Digital Marketing Strategy MBA.