The EMLV, Business School Paris-La Défense and the IIM Institute of Internet & Multimedia Paris-La Défense offer a double degree in “Digital Marketing & Data analytics”.
The degree unables that marketers will develop computer skills and use them in their daily marketing and communication strategies.
The aim of the double degree Digital Marketing & Data analytics
Marketing profiles have been evolving rapidly. Digital expertise has become essential for professionnals in order to answer to corporations’ expectations. This double diploma is at the core needs of today’s companies. Professionals today need to be fluent in both marketing and computing languages.
This course will allow students to become experts in marketing data, in real time marketing and in data analytics.
High-end professional profiles
The course focuses on basic programming languages (HTML and PHP), in order to ensure that students will have strong technical and computer science skills. Students will learn front-end and back-end development as well as the use of CMS and frameworks. Students will then study the impact of web development on digital marketing.
Knowing the core concepts in computer programming will be a valuable asset to develop cross-canal strategies. This degree will hence help future marketing managers to co-work with programmers, and to adapt their strategies to technical constraints.
Our ambition is to train tomorrow’s marketers, the one who will have both skills in digital strategy development and technical fields. Those hybrid profiles will hence possess the expertise sought by corporations.
