Students of Parisian business school EMLV now have the opportunity to study at International School of Management, in Munich. After a year of studies, they will be issued a Master of Arts in Strategic Marketing Management or in Luxury, Fashion & Sales Management, resulting in a dual-degree.
These two programmes, entirely taught in English, are designed for EMLV students who completed their fourth-year of studies in the Master’s Programme. As part of the partnership between the two higher education institutions, following these M.A won’t result in additional tuition fees.
More about these two courses and EMLV’s partner International School of Management.
Becoming a qualified marketing expert with the M.A in Strategic Marketing Management
Students enrolled in this M.A degree course will learn to “analyse dynamic relationships and to determine promising market positions through qualitative and quantitative market research”.
Programme also includes teaching of skills related to the use of statistics and their interpretation. Using data will enable students to design marketing and brand strategies.
Like EMLV, ISM lays emphasis on a learning by doing educational approach. The learning is based on practice through events, a market research project and a twelve-week compulsory internship.
Graduates from the M.A in Strategic Marketing Management will be able to find positions in marketing, PR, brand management, product management or consultancy.
…or with a M.A in Luxury, Fashion & Sales Management
This course focuses on teaching marketing concepts and trade strategies for a career in marketing, trading, purchasing or selling of luxury and consumer goods.
The Masters in Fashion Management focuses on E-Commerce and traditional retail structures through practice-based issues, including marketing and brand management of luxury and consumer goods.
Most lecturers are professionals from major German companies such Montblanc, Hugo Boss, Procter & Gamble and Beiersdorf.
The Master in Luxury, Fashion & Sales Management combines theoretical knowledge and practical skills, through project work, on-site excursions and a twelve-week internship.
The International School of Management (ISM)
This partner of EMLV‘s ranks among Germany’s leading private business schools. It holds the higher-education accreditation FIBAA and is a member of AACSB.
Beyond Munich, where EMLV students may come and study, ISM has campuses all over Germany: Dortmund, Frankfurt am Main, Hamburg, Cologne and Stuttgart.
Interested in studying in a French business school, as an exchange or degree-seeking student? More information about the programmes offered at EMLV, business school in Paris.
This post was last modified on 29/07/2021 17:23