It’s official, France and many European countries are, once again, quarantined. While the holiday season is approaching, stores are forced to close, which means that in 2020, Christmas shopping will mostly be online. Good news for e-commerce! Online Sales Will Be The Star Of Christmas 2020 Forget the sleigh and the reindeers, this year Santa […]
“The project work is a unique teaching method” at EMLV. Janibek is an international student from Kazakhstan who chooses to study his Master in Management program in Paris. Today, he shares with us his thoughts on what makes a master’s degree abroad a good investment in the future. We caught up with Janibek to discuss […]
Data is one of Digital Marketing’s mainstay. To gain more prospects, create engagement from clients and monetise investments, a Digital Marketer must put data to use, understand it, and take full advantage of it. Data offers key information about the customers’ habits: their tastes, preferences, and way of thinking. How To Build The Best Customer […]
With more than 800 million active users in 2020, TikTok should not be underestimated by the Digital Marketers of today. The world’s leading destination for short-form mobile videos offers a lot of opportunities to get more visibility and, ultimately, make money. Unlike some other platforms, TikTok was not specifically developed with the objective of allowing […]
Online purchases have drastically increased since the quarantine. In 2020 more than ever, E-commerce is a field with a high recruitment rate, and with the Christmas season approaching, job offers show no signs of stopping. The current global pandemic, paired with the approaching holidays season, led most E-commerce fields to recruit new employees. E-commerce indeed […]
App promotion is an essential part of any successful app launch. With more than 200 billion mobile apps downloaded in 2019, the competition might be fierce but there are several ways to stand out, without actually spending any money. Promoting an app is accessible to all, even with limited resources, at least for those who […]
Last week, EMLV welcomed the first wave of students coming from abroad. Despite Covid-19 challenges, the EMLV Master in Management (Grande École) continues to be an attractive program for international students that choose to study in Paris, France. “The 2020 September intake is our largest ever cohort of the Master in Management at EMLV Business School”, explains Camille TRZASKA, […]
The Pomodoro technique was developed by Francecso Cirillio in the late 80s. It’s a time management technique based on a tomato-shaped timer that is used to force the user to work for 20 minutes before taking a break. The pomodoro technique is an efficient way to increase productivity, especially while working in freelance or on […]
Nowadays, storytelling is a must when it comes to sell and promote your brand. This technique allows you to build a story around your brand to generate emotions within your clients and to create a strong and trusting relationship. When making your digital marketing strategy, keep in mind that humans are emotional driven species, and […]
A good content marketing strategy is essential to attract prospects and to keep clients by giving them useful pieces of information even after their collaboration. Creating a strong and consistent content strategy is a matter of reflection, analysis, and team spirit. Finding creative ways to produce content can be a difficult task depending on your […]
After the Covid-19 crisis, retailers had to rethink their entire process to survive and to keep in touch with their clients. Indeed, buying habits have drastically changed with the pandemic, and new shopping trends have emerged. Those new trends focus more on the human aspect to establish a true relationship between the brand and the customer despite […]
WISMO is an acronym used in digital marketing, that stands for ‘Where Is My Order’. It defines any sort of question the client might have regarding their order. A retailer needs to acknowledge and reduce WISMO to guarantee the best user experience possible. Where is my order: a question asked by about 93% of buyers. […]
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