Online purchases have drastically increased since the quarantine. In 2020 more than ever, E-commerce is a field with a high recruitment rate, and with the Christmas season approaching, job offers show no signs of stopping. The current global pandemic, paired with the approaching holidays season, led most E-commerce fields to recruit new employees. E-commerce indeed […]
App promotion is an essential part of any successful app launch. With more than 200 billion mobile apps downloaded in 2019, the competition might be fierce but there are several ways to stand out, without actually spending any money. Promoting an app is accessible to all, even with limited resources, at least for those who […]
Last week, EMLV welcomed the first wave of students coming from abroad. Despite Covid-19 challenges, the EMLV Master in Management (Grande École) continues to be an attractive program for international students that choose to study in Paris, France. “The 2020 September intake is our largest ever cohort of the Master in Management at EMLV Business School”, explains Camille TRZASKA, […]
The Pomodoro technique was developed by Francecso Cirillio in the late 80s. It’s a time management technique based on a tomato-shaped timer that is used to force the user to work for 20 minutes before taking a break. The pomodoro technique is an efficient way to increase productivity, especially while working in freelance or on […]
Nowadays, storytelling is a must when it comes to sell and promote your brand. This technique allows you to build a story around your brand to generate emotions within your clients and to create a strong and trusting relationship. When making your digital marketing strategy, keep in mind that humans are emotional driven species, and […]
A good content marketing strategy is essential to attract prospects and to keep clients by giving them useful pieces of information even after their collaboration. Creating a strong and consistent content strategy is a matter of reflection, analysis, and team spirit. Finding creative ways to produce content can be a difficult task depending on your […]
After the Covid-19 crisis, retailers had to rethink their entire process to survive and to keep in touch with their clients. Indeed, buying habits have drastically changed with the pandemic, and new shopping trends have emerged. Those new trends focus more on the human aspect to establish a true relationship between the brand and the customer despite […]
WISMO is an acronym used in digital marketing, that stands for ‘Where Is My Order’. It defines any sort of question the client might have regarding their order. A retailer needs to acknowledge and reduce WISMO to guarantee the best user experience possible. Where is my order: a question asked by about 93% of buyers. […]
International students and researchers that are making their way back to France are allowed to enter the country from August 1. French internationalisation agency Campus France gives several pieces of advice to all those who need to join their institution safely for the 2020/21 academic year starting in September. According to the flyer “France is […]
Earlier in July, Fevad (Federation of E-Commerce and Distance Selling) published the key figures for E-commerce, 2020 edition. E-commerce now represents 9.8% of commerce but still less than 2% of food trade. On average, each e-buyer makes 3.5 orders per month and spends about 2 600 euros per year online. With 98% of the buyers […]
Mobile phones are now the most used media when it comes to online trade and E-shopping. It represents about 55% of the overall traffic and impacts all of the industries. In 2020, smartphones have overtaken computers and other digital tools when it comes to online business, especially due to the Covid-19 crisis. Following the digital […]
Dentsu Aegis Network has recently led a worldwide study regarding people’s perception of technologies during the Covid-19 crisis and the future expectations of buyers and companies. Techlove or Techclash? Here are the answers: Techlove: 4 Reasons Why Technology Stays Attractive After The Covid-19 Crisis Emotional Value: Let’s Keep In Touch! 29% of the sample think that […]
École de Management
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