Smarketing is a core part of the Inbound Marketing methodology. Usually implemented in the ‘Closing‘ phase, the marketing team transfers qualified sales opportunities to the sales team, who then closes the sale.
In this digital era, business has become more and more global, and learning about international business is no longer restricted to the courses but also in the cross – cultural diversity present in the classroom.
Any opportunity to integrate a career-related experience into an academic journey is a win situation. And in today’s highly competitive job market, employers expect to see a minimum of one internship on a student’s resume by graduation.
The Global Center for Digital Business Transformation defined a relatively new title for a senior leadership position: the Chief Transformation Officer. So what does a CTO exactly do?
Adding a responsibility to a career by embarking on a business school programme is an important decision. While there are countless advantages to pursuing it, like global networking, added knowledge and skill sets, there are a couple of questions that need to be asked for a better decision making in the matter.
Entrepreneurship myths have been scaring business owners or anyone with a new idea for a very long time, and a lot of them end up giving up before giving their business a chance. As more people aspire to become entrepreneurs, it is important to debunk myths about what makes them succeed or fail.
Digital marketing has been growing rapidly with job opportunities that are not only new but diverse as well. There are so many different career spectra, each of which is quite varied in terms of required skills and natural abilities to keep up with fast moving business demands.
In his first video of this series, Nikhilesh is joined by Associate Professor Jill Tynan, head of MSc International Business at EMLV business school, to talk about the program in details.
The businesses of today are facing a lot of limitations and challenges that lead them to drastically modify their strategies and recruit employees differently: they need them to think entrepreneurially, but from where to begin?
Higher education is such a vast world that brings so many challenges to all those who enter it. Be it an MSc or MBA, pursuing extra studies is not only a financial investment but an intellectual and time investment too.
Graduate students who only focus on developing expertise in their field of work tend to overlook the importance of actively working on soft skills like cross-cultural competency, teamwork, critical thinking, communication, creativity, leadership, and problem solving; all essential to succeed in the workplace. Luckily, as MBA and MSc programs are becoming more diverse with international […]
MSc International Business students visited Henri Selmer Paris, the world leader in the manufacture of saxophones, positioned among the great names of French know-how. France is famous for its craftsmanship, especially in luxury. As part of their programme, MSc International Business students explore the various cultural and economic characteristics of today’s complex international business environment. […]
École de Management
Léonard de Vinci
Pôle Universitaire Léonard de Vinci
92 916 Paris La Défense Cedex
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