Actualités " Research"

What if we looked not just at ethnic brand management globally but distinguished between economically building the brand and presenting it to audiences? We’d surely notice that the ethnicity of the brand in terms of its country of origin and its portrayal are not necessarily the same thing! This insight would lead us to recognize […]

Liudmila Ivvonen, an Assistant Professor of Entrepreneurship at EMLV, and a member of the De Vinci Research Center offers an international business perspective on entrepreneurial mobility. Her single-authored paper, titled “Intersectional Perspective on Geographical Mobility Intentions of Entrepreneurs”, was shortlisted as one of four finalists for the Copenhagen Business School Prize at the 48th European […]

At international and regional levels, global cities are becoming more and more significant. From Asia to the rest of the world, huge metropolises dominate the competitive landscape and operate as hotspots in the world economy. In a short video published by FNEGE Medias, Prof. Ju Hwansung details his research on “global cities”, a hot topic […]

Two titans of the fantasy realm reignite an ancient rivalry for the throne of popular culture, HBO’s legendary Game of Thrones prequel House of the Dragon and Amazon’s formidable Lord of the Rings adaptation The Rings of Power. Both sides battle it out, each wielding its own strengths and limitations. But in the end, only […]

How can shareholders help the companies they invest in to continuously improve their ESG performance? This is the challenge of the engagement between firms and shareholders: exercising proper and effective oversight over company decision-making. But how does it work? In an explanatory video published by FNEGE Médias, Irene Beccarini, assistant professor at EMLV, and a […]

In 2019,  the Business Roundtable made a historical decision to repurpose American and multinational companies’ strategies to benefit all stakeholders: customers, employees, suppliers, communities, and shareholders. About 200 chief executives released a statement regarding the Purpose of a Corporation:  to build long-term value by investing in their employees and communities. Do they practice what they […]

Have you heard of the “red sneaker effect”? Many researchers agree that individuals who stand out from the crowd by adopting unconventional outfits, for example, are considered to have a higher “status” than others. This phenomenon is called “impression management,” a key ingredient of social success. Why should we care about the image we project […]

Professor Shameek Sinha discusses his research on a new customer portfolio management model that relates a company’s marketing to its long-term survival. In a video abstract published by FNEGE – the French Foundation for Management Education, Shameek Sinha, co-author of the study, shows how long-term viable models can improve companies’ survival through balancing companies’ customer […]