The EMLV Professor Shameek Sinha was recently interviewed by Forbes magazine on his recent research on a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model can revolutionize the long-term companies’ marketing tactics and improve their survival. Shameek Sinha is a researcher and a marketing professor at EMLV […]
While the adverse effects of heatwaves on the health of vulnerable people and the productivity of outdoor workers have been well documented, we still knew little about their potential impact on investor activity. Are financial markets also suffering from the heat?
A new op-ed published by Erik Ernesto Vazquez in Harvard Business Review France explains how the choice of the social network affects the perceived quality of products and services offered by e-business companies. Erik Ernesto Vazquez is head of the MSc Digital Business & Analytics programme at EMLV. In an article published by the Harvard […]
Dan Prud’homme, a professor-researcher in Strategy and Innovation at EMLV, is a finalist in the Journal of World Business (JWB) 2019 Best Phenomenon-Based Article Award. The Journal of World Business is a top-ranked journal in international business, with a history dating to 1965 when he first was published under the name of “The Columbia Journal […]
The future belongs to the whole-brained leaders. A new study by Accenture shows that 82% of the C-suite executives intend to reskill in the next three years. Using a “both-brain” approach – and a much larger mixture of data and empathy – is what can lead to success on a long-term basis for worldwide leaders. […]
In a recent publication in European Business Review, Fernanda Arreola, professor of Strategy & Entrepreneurship at EMLV describes the value of the human interaction in B2B and B2C environments. While automation and technology change our ways of consuming, the humans behind the service providers have become invisible. In this article, Fernanda Arreola, and Alfonso Castaneda […]
Elena Chatzopoulou, associate professor in digital marketing at EMLV, is author of a case study on #drummondpuddlewatch social media phenomenon. The article features in the 8th European edition of Philip Kotler’s Principles of Marketing. Philip Kotler acknowledged as the father of modern marketing is a world-renowned author of over 60 marketing books, including the bestselling […]
Nicholas Paparoidamis, a professor and dean of the Research Department at EMLV, pops up in the Top 11 Best Management Professors according to the P-Rank ranking. The study presents various rankings of publications output of professors-researchers from prestigious business schools in France and compares 166 scholars. The French ranking looks at the HCÉRES Liste des […]
A couple of weeks ago, Dan Prud’homme, a lecturer at EMLV, co-published an article on prominent academic website California Management Review. The piece examines China’s model of online competition as a starting point for Western firms’ strategy to engage Chinese digital customers. Wanghongs are China-born Internet celebrities who have a significant impact on China’s digital […]
In a column released by European Business Review in January 2020, Dr. Fernanda Arreola, Professor of Entrepreneurship & Innovation at EMLV, École de Management Léonard de Vinci, offered an extensive outlook on the role of hospitality manager in companies’ organizational structure. This new function that has gained momentum before the outbreak will be all the more important […]
Dan Prud’homme is Professor of innovation, strategy and international business at EMLV Graduate School of Business Paris La Defense. As a part of EMLV team, he is known for his work on intellectual property, innovation, law & economics, strategy & management, business in China, and international business. In his most recent post, published on January 28, […]
In an article just published in Harvard Business Review, Dan Prud’homme, Associate Professor at EMLV Business School, identifies and explains three myths about China’s intellectual property regime that have surfaced during the US-China trade war and advises how Western executives can respond with smarter strategies for the Chinese market. Is China’s intellectual property (IP) regime really all […]
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