Elena Chatzopoulou, associate professor in digital marketing at EMLV, is author of a case study on #drummondpuddlewatch social media phenomenon. The article features in the 8th European edition of Philip Kotler’s Principles of Marketing. Philip Kotler acknowledged as the father of modern marketing is a world-renowned author of over 60 marketing books, including the bestselling […]
Nicholas Paparoidamis, a professor and dean of the Research Department at EMLV, pops up in the Top 11 Best Management Professors according to the P-Rank ranking. The study presents various rankings of publications output of professors-researchers from prestigious business schools in France and compares 166 scholars. The French ranking looks at the HCÉRES Liste des […]
A couple of weeks ago, Dan Prud’homme, a lecturer at EMLV, co-published an article on prominent academic website California Management Review. The piece examines China’s model of online competition as a starting point for Western firms’ strategy to engage Chinese digital customers. Wanghongs are China-born Internet celebrities who have a significant impact on China’s digital […]
In a column released by European Business Review in January 2020, Dr. Fernanda Arreola, Professor of Entrepreneurship & Innovation at EMLV, École de Management Léonard de Vinci, offered an extensive outlook on the role of hospitality manager in companies’ organizational structure. This new function that has gained momentum before the outbreak will be all the more important […]
Dan Prud’homme is Professor of innovation, strategy and international business at EMLV Graduate School of Business Paris La Defense. As a part of EMLV team, he is known for his work on intellectual property, innovation, law & economics, strategy & management, business in China, and international business. In his most recent post, published on January 28, […]
In an article just published in Harvard Business Review, Dan Prud’homme, Associate Professor at EMLV Business School, identifies and explains three myths about China’s intellectual property regime that have surfaced during the US-China trade war and advises how Western executives can respond with smarter strategies for the Chinese market. Is China’s intellectual property (IP) regime really all […]
Dan Prud’homme, associate professor at EMLV Business School, contributed to the recently released flagship report of the World Bank and a think-tank within the Chinese government (the Development Research Center of the State Council) entitled “Innovative China: New Drivers of Growth”.
In an article for LSE Business Review, associate professor at EMLV business school Dan Prud’homme analyses a new model that is helping businesses lock in customers and achieve longer market dominance.
A column by Pascal Brouaye, Director of the Pôle Léonard de Vinci, interviewed by Fernanda Arreola, Entrepreneurship & Innovation Teacher Researcher at l’EMLV, originally published in The Conversation. “Learning is the only thing the mind never exhausts, never fears, and never regrets” (Leonardo da Vinci) Leonardo da Vinci was born on April 15, 1452, in a farm […]
In this tribune, Erik Ernesto Vázquez, Head of the MSc Digital Business & Analytics, explains that decentralized virtual cryptocurrency (DVC) have been widely adopted. People speculate on the currency value and use it as another investment option without fully understand it. Although there are economic fundamentals that sustain the value of DVC based on the […]
In an interview with the Apec RH Magazine, Sébastien Tran, Director of EMLV, explains how Higher Education is taking into the question of Millenials as future managers. He also delivers 4 business advice to establish a win-win relationship with young graduates. According to a June 2017 Cegos survey, “Millenials and Work”, 58% of Millenials say […]
An interview with Virginie Ferrouillat, EMLV Alternately Curriculum Manager, initially broadcast in French on Xerfi Canal. It is the journalist Mounia Van de Casteele, who leads the conversation. The video was released in December 2018 [embedyt] https://www.youtube.com/watch?v=pYhhQPTnhqQ[/embedyt] Mounia Van de Casteele: The business of salesmen has evolved a lot over time. And not […]
École de Management
Léonard de Vinci
Pôle Universitaire Léonard de Vinci
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