Digital Marketing

The way brands connect with audiences is changing. In a digital-first world, marketing is no longer about simply promoting products; it’s about telling stories, building trust, and creating meaningful connections. As technology continues transforming the industry, the demand for creative marketers skilled in storytelling, advertising technology, and data analytics is reaching new heights.

After wrapping up a successful internship at Accor, Christine Tarek, an MSc student in Digital Communication and Marketing at EMLV, reflects on her experience and shares insights from her academic and professional journey. Her story offers a glimpse into the world of digital marketing, the strength of EMLV’s MSc program, and the vibrant student life […]

Elissar Toufaily, Professor Researcher of Digital Marketing at De Vinci’s Higher Education EMLV, presented her research on the “5C Framework of Luxury NFT” at the EMAC Regional Conference in Lisbon. This significant contribution highlights how luxury brands can leverage NFTs (non-fungible tokens) in the metaverse, enhancing their marketing strategies by tapping into digital communities and […]

Based on institutional theory and the dynamic capability view, Surajit Bag, a Teacher Researcher at EMLV, examines the relationship between a firm’s climate change adaptation (CCA) capability and performance, focusing on the mediating influence of business-to-business (B2B) marketing capability. The study “Synergies of Institutional Theory and Dynamic Capability View in Firm Performance: Exploring Climate Change […]

Dr Ranjan’s Chaudhuri achievements in Business Marketing have been honoured with an Honorary Doctor of Science (D.Sc) degree from the University of Engineering and Management, Kolkata. This honour, approved by the Academic Council and Governing Board, is a testament to Professor Chaudhuri’s work in Business Marketing, Global Marketing, and Retail Management. His groundbreaking research and […]

EMLV teacher researcher Ranjan Chaudhuri was selected for the Basant Kumar Birla Distinguished Research Scholar Award 2022. He won the Second Prize for outstanding contribution to Management Sciences amongst all public Institutions in India. This award is the highest recognition as a researcher and teacher in Management Sciences in that country. Out of a tough […]

In today’s digital age, digital communication etiquette is a crucial aspect of building a successful career, as even the smallest digital faux pas can harm your reputation and that of your clients. In this article, we’ll discuss the top digital communication mistakes that fresh graduates need to avoid to establish a strong professional reputation when […]

EMLV’s MSc Marketing & Digital Communication programme has obtained the MSc-Master of Science accreditation delivered by the “Conference des Grandes Ecoles”. Last January, Devinci Higher Education received a favourable opinion for the accreditation of the EMLV MSc-Master of Science programme entitled “Marketing & Digital Communication”. The submission received an approbation result during the plenary session […]

It’s easy to define digital communication and give the reasoning behind it, but the how is far more complicated especially in this day and age with the rise of modern technology, advanced tools, and ever-changing customer behavior. Branding and advertising are no longer enough; marketers now need to stay up to date on the latest […]

Professor Shameek Sinha discusses his research on a new customer portfolio management model that relates a company’s marketing to its long-term survival. In a video abstract published by FNEGE – the French Foundation for Management Education, Shameek Sinha, co-author of the study, shows how long-term viable models can improve companies’ survival through balancing companies’ customer […]

Valentine’s Day, the day of love and lovers: what better time to explore the role of Data Analyst at Happn, a leading dating app. Mathieu, from the class of 2021, shares his experience in the Data Analytics Specialisation at the EMLV, his experience as a former Case Growth Analyst, and his vision for the future […]

Setting up a digital strategy takes focus, planning, and dedication, but with that comes plenty of mistakes along the way. First, you must better understand what you can’t avoid to ensure optimal results.