Digital Marketing

After the Covid-19 crisis, retailers had to rethink their entire process to survive and to keep in touch with their clients. Indeed, buying habits have drastically changed with the pandemic, and new shopping trends have emerged. Those new trends focus more on the human aspect to establish a true relationship between the brand and the customer despite […]

WISMO is an acronym used in digital marketing, that stands for ‘Where Is My Order’. It defines any sort of question the client might have regarding their order. A retailer needs to acknowledge and reduce WISMO to guarantee the best user experience possible. Where is my order: a question asked by about 93% of buyers. […]

Earlier in July, Fevad (Federation of E-Commerce and Distance Selling) published the key figures for E-commerce, 2020 edition. E-commerce now represents 9.8% of commerce but still less than 2% of food trade. On average, each e-buyer makes 3.5 orders per month and spends about 2 600 euros per year online. With 98% of the buyers […]

Mobile phones are now the most used media when it comes to online trade and E-shopping. It represents about 55% of the overall traffic and impacts all of the industries. In 2020, smartphones have overtaken computers and other digital tools when it comes to online business, especially due to the Covid-19 crisis. Following the digital […]

Who are you aiming your brand at? To build the best marketing strategy possible and to determine your buyers’ needs, it is important to create marketing personas: the ideal customer for your business. Before creating any kind of marketing strategy, it is essential to know your customer’s profiles. Indeed, there can be several types of […]

Sense or sensibility? Well, no matter if you are targeting a reasonable person or a sensitive one, emotions do play a huge part when it comes to responding to advertising. Today more than ever, emotional marketing is a powerful tool that any young entrepreneurs and digital marketing experts should learn to master. While making a […]

Elena Chatzopoulou, associate professor in digital marketing at EMLV, is author of a case study on #drummondpuddlewatch social media phenomenon. The article features in the 8th European edition of Philip Kotler’s Principles of Marketing. Philip Kotler acknowledged as the father of modern marketing is a world-renowned author of over 60 marketing books, including the bestselling […]

A couple of weeks ago, Dan Prud’homme, a lecturer at EMLV, co-published an article on prominent academic website California Management Review. The piece examines China’s model of online competition as a starting point for Western firms’ strategy to engage Chinese digital customers. Wanghongs are China-born Internet celebrities who have a significant impact on China’s digital […]

On Thursday 30 January, two EMLV teams were invited to pitch their projects in front of a jury of representatives from Orange and 5G, innovation and design experts. EMLV students presented 5G technology solutions developed as part of their 5th year Junior Consultant Projects, which are helping to improve daily lives of visually impaired and deaf people. […]

If you’re certain that artificial intelligence is replacing the role of recruiters, well… you’re wrong. It’s definitely giving them more power to stand for their company values and fill so many other important roles.

When starting a business, both successes and failures make an unforgettable learning lesson for entrepreneurs. Some are bound to happen, but this doesn’t mean that others can’t be avoided.

The integration of next-generation technologies such as AI, robotics, cloud computing, big data, and many others has caused leaders and particularly managers to rethink their strategies by prioritizing building digital fluency as a critical capability to properly lead in this digital age.