Digital Marketing

 216 teams of management, engineering and digital students, 216 endangered animal and plant species, one brief and just fours days to design a digital communication project to promote a species from the International Union for Conservation of Nature (IUCN) Red List of Threatened Species. These were the ingredients for the Cross-Curricular Week 2019 challenge held […]

2019 has definitely witnessed some of the best digital marketing campaigns out there. This means that the bar has been set on a high level for the upcoming year. 2020, what have you in stored for us?

Many brands in finance, gaming, F&B, and retail were at the top of their game this past year when it comes to digital marketing efforts. So what were the mechanics that drove these successful campaigns?

In today’s digital landscape, the benefits of a well-planned digital strategy cannot be ignored. However, in some cases, understanding digital markets from the customer point of view is not enough! A pertinent categorization of products unveils insights from data different from those discovered under the consumer view paradigm. The MSc Digital Business Analytics provides an […]

Smarketing is a core part of the Inbound Marketing methodology. Usually implemented in the ‘Closing‘ phase, the marketing team transfers qualified sales opportunities to the sales team, who then closes the sale.

In an article for LSE Business Review, associate professor at EMLV business school Dan Prud’homme analyses a new model that is helping businesses lock in customers and achieve longer market dominance.

Digital marketing has been growing rapidly with job opportunities that are not only new but diverse as well. There are so many different career spectra, each of which is quite varied in terms of required skills and natural abilities to keep up with fast moving business demands.

After recently obtaining its first international accredition EFMD Master for the  Masters in Management Grande Ecole Programme, EMLV business school received the RNCP title for its MBA programme.

VivaTech 2019 and EMLV are academic partners for the second year running. They celebrated today’s technologies that are transforming businesses and this year, the students successfully identified the latest 10 payment services to keep an eye on.

For years now, retailers have been focusing a lot on Millenials and their purchasing behaviors. Since they make the majority of the workforce, their income is directly linked to their spendings. But, the generation that came next, known as Gen Z, is creating a challenge for retailers who noticed the shift.

Register now at EMLV and receive a 20% discount. You can benefit from the Early Bird discount until the end of December 2018. EMLV proposes leading expertise management coursework covering a wide scope of fundamental disciplines including finance, sales, marketing, human resources, and procurement. EMLV continuously adjusts its programs to ever-changing economic trends in order to […]

As part of their curriculum at EMLV, MBA students coming from abroad act as if they were consultants by developing a digital marketing strategy. For their project, five of them chose Moneta Alexis Foundation, an organization that is committed to providing help to economically disadvantaged people mainly in Africa, but also in Paris. Pascale, Rino, Deena, […]