From New-York City to Paris. After a first professional experience in the USA, Joey Greiner wanted to enhance his knowledge of digital marketing. The young American chose EMLV’s Digital Marketing Strategy MBA. A graduate from the Class of ’17, he chose to stay in France to launch a mobile app called Woojo. He looks back […]
An article by Marcos Lima, head of the Marketing and Digital Sales Master’s Programme at EMLV, first published in The Conversation. “One of Mr. Rockefeller’s most impressive characteristics is patience.” This 1902 assertion by pioneering journalist Ida Tarbell described John D. Rockefeller, one of the wealthiest men in the world in the early 20th century. […]
An article by Marcos Lima, head of the Marketing and Digital Sales Master’s Programme at EMLV, first published on The Conversation. “Whatever your job is the chances are that one of these machines can do it faster or better than you can.” No, this is not a 2018 headline about self-driving cars or one of […]
Article published by Sylvie Lacoste in the Industrial Marketing Management journal of Elsevier in April 2016. Sylvie Lacoste is the head of Devinci Research Center – Business Group at Pôle Léonard de Vinci Social media has recently received increased attention from practitioners and academics. Although social media helps build relationships, no academic study to date […]
Article published by Francesco Paolo Appio, Antonella Martini, Silvia Massa and Stefania Testa in Scientometrics, Forthcoming on October 11th, 2015. Francesco Paolo Appio is a professor and researcher at EMLV and member of the Devinci Business Research Group at Pôle Léonard de Vinci. This article uses a bundle of bibliometric and text-mining techniques to provide […]
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