MSc Digital Business Analytics

Imagine a customer browsing an online store. Their clicks, pauses, and purchases form a trail of data. But what about their excitement over a discount or frustration with a clunky interface? Numbers alone don’t tell the full story. This is where emotional intelligence (EQ) meets digital analytics, a dynamic duo that transforms raw data into […]

In the modern business landscape, data is not just a collection of numbers and facts; it’s the cornerstone of strategic decision-making and innovative strategy formation. With the advent of digital analytics, companies are transforming raw data into actionable insights, paving the way for enhanced operational efficiency and competitive prowess.

Juan David Morales, an MSc Digital Business Analytics student at EMLV, brings a wealth of enthusiasm and a diverse background from the vibrant city of Bogotá, Colombia. Amid this transformative academic experience, his narrative unfolds, offering a glimpse into his passions and the distinctive path that led him to EMLV. As an EMLV’s MSc Digital […]

Business analysts frequently get caught up in the chaos of project life and do whatever it takes to complete the task at hand, and they tend to lose sight of the value they bring by assisting in the resolution of several issues while concentrating on providing immeasurable value to business stakeholders.

Because of the ever-changing world and technology, business analytics and particularly digital analytics have become increasingly vital for companies and not just a buzzword. With data being so important nowadays, it’s even possible to say that data can make or break a business.

Digital business analytics doesn’t only thrive on the right data but also on the right people handling it. Before filtering and developing multi-dimensional analysis, the first step is to identify the role of a business analyst and the professional extensions that follow this position.

The post-Covid-19 tourism industry is undergoing a paradigm shift as Millenials and Generation Z are driving the new digital-first future of customer experience. MSc student Daphnee’s research sets out to explore the Millenials and Gen Zs’ behaviours, expectations and opinions on the great hospitality reset. As future Digital Business Analytics experts, EMLV students are always […]

In this interview we met with Partho, a 2021 graduate of the MsC Digital Business & Data Analytics program. He has recently taken on new responsibilities in growth marketing in Paris.  I am Partho Choudhury. I am from Kolkata, India. I am a Graduate and a Post-Graduate in Computer Science and Engineering. I also have seven […]

EMLV tops the list of digital training schools in the Up2School ranking of significant business schools offering training in digital marketing. The French educational platform took into account criteria such as the educational offering, the professional placement of students and alumni, the associative fabric, entrepreneurship and partnerships with companies. The digital marketing professions are booming. […]

Originally from the United States, Annamarie graduated summa cum laude from the Pittsburgh University College of Business Administration in 2020. She chose EMLV to pursue her MSc degree in Digital Business Analytics in Paris and gain more experience using digital technologies to transform businesses. The EMLV’s Master of Science (MSc) Digital Business Analytics program aims to further […]

EMLV strengthens its brand among applicants to top business schools with a new CGE accreditation for its MSc in Digital Business Analytics. This quality stamp is given exclusively to the schools members of Conference des Grandes Ecoles, a prestigious French association that evaluates and guarantees higher education quality in France. This CGE MSc label validates […]

A new op-ed published by Erik Ernesto Vazquez in Harvard Business Review France explains how the choice of the social network affects the perceived quality of products and services offered by e-business companies. Erik Ernesto Vazquez is head of the MSc Digital Business & Analytics programme at EMLV. In an article published by the Harvard […]