The way brands connect with audiences is changing. In a digital-first world, marketing is no longer about simply promoting products; it’s about telling stories, building trust, and creating meaningful connections. As technology continues transforming the industry, the demand for creative marketers skilled in storytelling, advertising technology, and data analytics is reaching new heights.
After wrapping up a successful internship at Accor, Christine Tarek, an MSc student in Digital Communication and Marketing at EMLV, reflects on her experience and shares insights from her academic and professional journey. Her story offers a glimpse into the world of digital marketing, the strength of EMLV’s MSc program, and the vibrant student life […]
EMLV’s MSc Marketing & Digital Communication programme has obtained the MSc-Master of Science accreditation delivered by the “Conference des Grandes Ecoles”. Last January, Devinci Higher Education received a favourable opinion for the accreditation of the EMLV MSc-Master of Science programme entitled “Marketing & Digital Communication”. The submission received an approbation result during the plenary session […]
With fresh grads trying to keep up with the latest digital communication trends, and professionals brushing up on their knowledge, the risk of digital miscommunications is at an all-time high and occurs when digital marketers fail to properly read emotional, behavioral as well as linguistic signals, which include tone of voice, consumer psychology, and analyzing […]
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