After the Covid-19 crisis, retailers had to rethink their entire process to survive and to keep in touch with their clients. Indeed, buying habits have drastically changed with the pandemic, and new shopping trends have emerged. Those new trends focus more on the human aspect to establish a true relationship between the brand and the customer despite […]
Dan Prud’homme, a professor-researcher in Strategy and Innovation at EMLV, is a finalist in the Journal of World Business (JWB) 2019 Best Phenomenon-Based Article Award. The Journal of World Business is a top-ranked journal in international business, with a history dating to 1965 when he first was published under the name of “The Columbia Journal […]
WISMO is an acronym used in digital marketing, that stands for ‘Where Is My Order’. It defines any sort of question the client might have regarding their order. A retailer needs to acknowledge and reduce WISMO to guarantee the best user experience possible. Where is my order: a question asked by about 93% of buyers. […]
The future belongs to the whole-brained leaders. A new study by Accenture shows that 82% of the C-suite executives intend to reskill in the next three years. Using a “both-brain” approach – and a much larger mixture of data and empathy – is what can lead to success on a long-term basis for worldwide leaders. […]
International students and researchers that are making their way back to France are allowed to enter the country from August 1. French internationalisation agency Campus France gives several pieces of advice to all those who need to join their institution safely for the 2020/21 academic year starting in September. According to the flyer “France is […]
Earlier in July, Fevad (Federation of E-Commerce and Distance Selling) published the key figures for E-commerce, 2020 edition. E-commerce now represents 9.8% of commerce but still less than 2% of food trade. On average, each e-buyer makes 3.5 orders per month and spends about 2 600 euros per year online. With 98% of the buyers […]
Mobile phones are now the most used media when it comes to online trade and E-shopping. It represents about 55% of the overall traffic and impacts all of the industries. In 2020, smartphones have overtaken computers and other digital tools when it comes to online business, especially due to the Covid-19 crisis. Following the digital […]
To deal with different markets in various countries, you need to master the latest tools and techniques that will give you a competitive advantage in today’s ever-changing world. Daniel, a Taiwanese Youtuber and entrepreneur, made the best of its study abroad in Paris experience and his journey as a future international manager. A golden rule, […]
Dentsu Aegis Network has recently led a worldwide study regarding people’s perception of technologies during the Covid-19 crisis and the future expectations of buyers and companies. Techlove or Techclash? Here are the answers: Techlove: 4 Reasons Why Technology Stays Attractive After The Covid-19 Crisis Emotional Value: Let’s Keep In Touch! 29% of the sample think that […]
Who are you aiming your brand at? To build the best marketing strategy possible and to determine your buyers’ needs, it is important to create marketing personas: the ideal customer for your business. Before creating any kind of marketing strategy, it is essential to know your customer’s profiles. Indeed, there can be several types of […]
“A healthy mind in a healthy body”. More than a motto, that’s a state of mind that comes along with the pedagogical project of EMLV. Multiculturalism, innovation and good sportsmanship come hand in hand with – and are part of – a collaborative, multidisciplinary approach to business education. At Pole Leonard de Vinci, sports are […]
The EMLV blended programme is a full-time programme designed to give students access to their courses through interactive classrooms, sessions, and other digital learning methods, all accessible on EMLV’s learning management platform: Devinci Online. A unique approach to blended learning. An Individualised Learning Experience Each EMLV course is developed by leading faculty and features immersive […]
École de Management
Léonard de Vinci
Pôle Universitaire Léonard de Vinci
92 916 Paris La Défense Cedex
Tél. : +33 1 81 00 28 48
admissions@emlv.fr
Campus Tour
Recrutement
