International students and researchers that are making their way back to France are allowed to enter the country from August 1. French internationalisation agency Campus France gives several pieces of advice to all those who need to join their institution safely for the 2020/21 academic year starting in September. According to the flyer “France is […]
Earlier in July, Fevad (Federation of E-Commerce and Distance Selling) published the key figures for E-commerce, 2020 edition. E-commerce now represents 9.8% of commerce but still less than 2% of food trade. On average, each e-buyer makes 3.5 orders per month and spends about 2 600 euros per year online. With 98% of the buyers […]
Mobile phones are now the most used media when it comes to online trade and E-shopping. It represents about 55% of the overall traffic and impacts all of the industries. In 2020, smartphones have overtaken computers and other digital tools when it comes to online business, especially due to the Covid-19 crisis. Following the digital […]
To deal with different markets in various countries, you need to master the latest tools and techniques that will give you a competitive advantage in today’s ever-changing world. Daniel, a Taiwanese Youtuber and entrepreneur, made the best of its study abroad in Paris experience and his journey as a future international manager. A golden rule, […]
Dentsu Aegis Network has recently led a worldwide study regarding people’s perception of technologies during the Covid-19 crisis and the future expectations of buyers and companies. Techlove or Techclash? Here are the answers: Techlove: 4 Reasons Why Technology Stays Attractive After The Covid-19 Crisis Emotional Value: Let’s Keep In Touch! 29% of the sample think that […]
Who are you aiming your brand at? To build the best marketing strategy possible and to determine your buyers’ needs, it is important to create marketing personas: the ideal customer for your business. Before creating any kind of marketing strategy, it is essential to know your customer’s profiles. Indeed, there can be several types of […]
“A healthy mind in a healthy body”. More than a motto, that’s a state of mind that comes along with the pedagogical project of EMLV. Multiculturalism, innovation and good sportsmanship come hand in hand with – and are part of – a collaborative, multidisciplinary approach to business education. At Pole Leonard de Vinci, sports are […]
The EMLV blended programme is a full-time programme designed to give students access to their courses through interactive classrooms, sessions, and other digital learning methods, all accessible on EMLV’s learning management platform: Devinci Online. A unique approach to blended learning. An Individualised Learning Experience Each EMLV course is developed by leading faculty and features immersive […]
The EMLV was the subject of an in-depth study as part of the Business School Impact System EFMD-FNEGE Barometer. This index, developed by the National Foundation for the Teaching of Business Management and the European Foundation for Management Development, tracks a significative positive impact of the Pole Leonard de Vinci on the department of Hauts-de-Seine […]
EMLV’s MBA is now AMBA accredited. AMBA is one of the world’s leading authorities on postgraduate business education, demonstrating its continuing commitment to excellence in management education. It is the second international accreditation that EMLV Business School receives, the first one being EFMD Master accreditation for its Master in Management Grande Ecole Programme. Accreditation from the Association […]
In a recent publication in European Business Review, Fernanda Arreola, professor of Strategy & Entrepreneurship at EMLV describes the value of the human interaction in B2B and B2C environments. While automation and technology change our ways of consuming, the humans behind the service providers have become invisible. In this article, Fernanda Arreola, and Alfonso Castaneda […]
Sense or sensibility? Well, no matter if you are targeting a reasonable person or a sensitive one, emotions do play a huge part when it comes to responding to advertising. Today more than ever, emotional marketing is a powerful tool that any young entrepreneurs and digital marketing experts should learn to master. While making a […]