To deal with different markets in various countries, you need to master the latest tools and techniques that will give you a competitive advantage in today’s ever-changing world. Daniel, a Taiwanese Youtuber and entrepreneur, made the best of its study abroad in Paris experience and his journey as a future international manager. A golden rule, […]
Dentsu Aegis Network has recently led a worldwide study regarding people’s perception of technologies during the Covid-19 crisis and the future expectations of buyers and companies. Techlove or Techclash? Here are the answers: Techlove: 4 Reasons Why Technology Stays Attractive After The Covid-19 Crisis Emotional Value: Let’s Keep In Touch! 29% of the sample think that […]
Who are you aiming your brand at? To build the best marketing strategy possible and to determine your buyers’ needs, it is important to create marketing personas: the ideal customer for your business. Before creating any kind of marketing strategy, it is essential to know your customer’s profiles. Indeed, there can be several types of […]
“A healthy mind in a healthy body”. More than a motto, that’s a state of mind that comes along with the pedagogical project of EMLV. Multiculturalism, innovation and good sportsmanship come hand in hand with – and are part of – a collaborative, multidisciplinary approach to business education. At Pole Leonard de Vinci, sports are […]
The EMLV blended programme is a full-time programme designed to give students access to their courses through interactive classrooms, sessions, and other digital learning methods, all accessible on EMLV’s learning management platform: Devinci Online. A unique approach to blended learning. An Individualised Learning Experience Each EMLV course is developed by leading faculty and features immersive […]
The EMLV was the subject of an in-depth study as part of the Business School Impact System EFMD-FNEGE Barometer. This index, developed by the National Foundation for the Teaching of Business Management and the European Foundation for Management Development, tracks a significative positive impact of the Pole Leonard de Vinci on the department of Hauts-de-Seine […]
EMLV’s MBA is now AMBA accredited. AMBA is one of the world’s leading authorities on postgraduate business education, demonstrating its continuing commitment to excellence in management education. It is the second international accreditation that EMLV Business School receives, the first one being EFMD Master accreditation for its Master in Management Grande Ecole Programme. Accreditation from the Association […]
In a recent publication in European Business Review, Fernanda Arreola, professor of Strategy & Entrepreneurship at EMLV describes the value of the human interaction in B2B and B2C environments. While automation and technology change our ways of consuming, the humans behind the service providers have become invisible. In this article, Fernanda Arreola, and Alfonso Castaneda […]
Sense or sensibility? Well, no matter if you are targeting a reasonable person or a sensitive one, emotions do play a huge part when it comes to responding to advertising. Today more than ever, emotional marketing is a powerful tool that any young entrepreneurs and digital marketing experts should learn to master. While making a […]
Elena Chatzopoulou, associate professor in digital marketing at EMLV, is author of a case study on #drummondpuddlewatch social media phenomenon. The article features in the 8th European edition of Philip Kotler’s Principles of Marketing. Philip Kotler acknowledged as the father of modern marketing is a world-renowned author of over 60 marketing books, including the bestselling […]
Our faculty and administrative staff continue to deliver an outstanding learning experience – currently, on Devinci Online – allowing our students to pursue their education by developing new skills needed to tackle tomorrow’s challenges. Information for the EMLV applicants and enrolled students concerned about coronavirus (COVID-19) and the 2020 fall intake. In response to the […]
As Governments have restricted classes, encouraging higher education institutions to digitalise their teaching methods, blended-learning has emerged as a unique opportunity for all those seeking to improve their skills remotely. Business schools are among organisations to embrace this blend of learning formats. Here are five reasons why that’s the case. The pandemic lockdown has shown […]
École de Management
Léonard de Vinci
Paris • Nantes • Montpellier
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