Head of the MSc in Digital Business & Analytics
DBA in Strategy & Marketing – Newcastle University UK – Grenoble Ecole de Management
E-retailing, digital business models
The MSc Digital Business Analytics program delves into the dynamic intersection of data and business innovation, equipping students with the expertise to navigate the ever-evolving digital landscape.
In today’s data-driven world, the power of analytics transcends traditional boundaries, enabling businesses to make informed decisions that not only optimize their operations but also contribute to the betterment of society. Graduates of this programme emerge as data-savvy professionals capable of harnessing the transformative potential of data in diverse industries, bridging the gap between cutting-edge technology and real-world impact.
This comprehensive curriculum enables students to explore the multifaceted applications of data analytics, positioning them to be catalysts for positive change in our increasingly data-centric global economy.
MSc Digital Business & Analytics accredited by CGE – Conférence des Grandes Ecoles • AACSB Accredited • 12 month programme
2025-2026 tuition fee : 12900€ • Intake: October • Application deadline: June 2025
Students will develop an expertise in the framework of digital technologies by working on real-case scenarios and participating in interactive lectures. Participants will learn to master business analysis, advanced techniques and digital tools that will give them a competitive advantage in today’s and tomorrow’s business world. It forms future executive consultants to play crucial roles in decision making of organizations, technology strategy, corporate innovation, business optimization and development of existing companies or start-ups. The programme combines theory and practice to develop skills needed to win in the digital age. We encourage candidates with diverse academic and professional profiles to join this programme.
DBA in Strategy & Marketing – Newcastle University UK – Grenoble Ecole de Management
E-retailing, digital business models
+ Master class, Research methods, French as a foreign language, Visits to French companies, Career development …
The calendar is composed of 6 months of teaching followed by 6 months of internship and research dissertation. During the first 6 months, you will follow more than 500 hours of classes, conferences, research and practical case studies. You will benefit from individual guidance through multiple exchanges with international faculty, teaching professionals and industry representatives to help you combine your previous experience with newly acquired skills to personalize
your career path and to develop a unique potential.
“All the courses are extremely hands-on, and they give you the opportunity to delve into any type of industry and gain valuable experience. For example, in our change management class, we had the opportunity to work with L’Occitane and make a formal advising plan for how they could transition into an agile structure. The courses are designed so that you can get true life experience that will be useful in the workplace. This has given me the chance to connect and learn from the experiences of my classmates within their respective backgrounds.” Annamarie Galante, MSc Digital Business Analytics class of 2021
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