Elissar Toufaily

Elissar Toufaily

Head of MSc Marketing & Digital Communication

PhD in Business Administration,University of Quebec in Montreal

Consumer value, consumer trust, Web3, blockchain economy, crypto-marketing, Service industry

De Vinci Research Center

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News Business School

The Economics of Santa Claus: What Seasonal Spending Teaches About Global Finance

Date: 19 Dec 2024

Every year, the holiday season transforms markets into bustling hubs of activity. Retail sales soar, supply chains stretch to their limits, and consumer behavior takes center stage. Yet, beneath the surface of gift-giving......

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EMLV Research Supports the IFRECOR Initiative on Coral Reef Management

Date: 17 Dec 2024

Laura Recuero Virto, professor and researcher at EMLV, has recently published a new policy brief addressing a critical challenge: the socio-economic and ecological monitoring of coral reef degradation. This policy brief......

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Why Emotional Intelligence Drives Smarter Digital Analytics

Date: 12 Dec 2024

Imagine a customer browsing an online store. Their clicks, pauses, and purchases form a trail of data. But what about their excitement over a discount or frustration with a clunky interface? Numbers alone don’t tell the full......

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Head of MSc Marketing & Digital Communication

De Vinci Research Center

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Agenda

09 Jan : EMLV Business School Webinar : study in Paris

06 Feb : EMLV Business School Webinar : study in Paris

News Business School

The Economics of Santa Claus: What Seasonal Spending Teaches About Global Finance

EMLV Research Supports the IFRECOR Initiative on Coral Reef Management

Why Emotional Intelligence Drives Smarter Digital Analytics