Lucy Zheng

Head of MSc International Business

PhD Economics, University of Abertay, UK

Foreign direct investment, sustainability, emerging markets (environmental and institutional issues), multinational enterprises (CSR)

De Vinci Research Center

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News Business School

Creative Careers in Marketing: Navigating the Demands of a Digital-First World

Date: 21 Nov 2024

The way brands connect with audiences is changing. In a digital-first world, marketing is no longer about simply promoting products; it’s about telling stories, building trust, and creating meaningful connections. As technology......

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Exploring Affect and Information Systems through Sociomateriality: A Study by Édouard Pignot

Date: 19 Nov 2024

In information systems (IS) research, the socio-material lens offers a compelling perspective: it emphasizes that agency arises not as a property of humans or technology in isolation but through their emergent interaction.......

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Is There Value in Lifelong Learning for Executives?

Date: 14 Nov 2024

The reality is that business doesn’t stand still. As markets shift, customer needs change, and technology evolves, so does a leader's role. Today’s executives aren’t just overseeing operations; they’re asked to be visionaries,......

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Head of MSc International Business

De Vinci Research Center

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Agenda

12 Dec : EMLV Business School Webinar : study in Paris

09 Jan : EMLV Business School Webinar : study in Paris

News Business School

Creative Careers in Marketing: Navigating the Demands of a Digital-First World

Exploring Affect and Information Systems through Sociomateriality: A Study by Édouard Pignot

Is There Value in Lifelong Learning for Executives?