There is so much history and richness when it comes to cinema, TV, theatre, music, the visual arts, and digital and interactive media. Usually, it’s “what you see is what you get”, but what about what’s behind the scenes and the challenges facing the managers working in the creative and cultural industry?
We remember the golden age and pioneers in the creative and cultural industries that set the standards for a country’s identity. The creative sector is always thriving in France and constantly shaping its history and culture; however, the industry is still set to face some big challenges.
Most Prominent Creative and Cultural Industries Challenges
Digitization
The creative sector is becoming increasingly globalized with collectors, sponsors, talents, and managers from all over the world, and reaching an international audience and keeping it interested in projects is a challenge on its own especially when it comes to culturally historical works of art. However, this obstacle is only a challenge because of its newness, and the creative and arts industries tend to be overprotective of their legacies. This being said, collaboration has been a key part of the creative process for artists down the centuries, and online tools are an opportunity to make the connection easier and more efficient.
Uneven funding
Guaranteeing the financial sustainability of cultural heritage shouldn’t be taken lightly.
The creative and cultural industries, particularly indie and minorities artworks often struggle to access funding. In fact, it’s not uncommon to see organizations so under-capitalized that they have to make significant cuts. As a result, organizations regularly miss out on opportunities to explore new projects or take new risks, and this traces back to the Covid-19 pandemic where a multitude of shows, screenings, festival, digital launches, and many cultural events was canceled. Not only that but many cultural spaces had to permanently or temporarily close to financially sustain themselves.
Shortage of skills
Developing and retaining skills has become a prominent challenge since late 2019 both at the “creative talent” level and “management and leadership” level (also known as the invisible workers) of this particular industry. By integrating creativity into the business school curriculum, and ensuring that all students have the opportunity to pursue a career in the field, the skillset within the industry will hopefully expand. Also, when digging deeper into this issue, we notice an underlying challenge which is talent and diversity representation. The most pressing skills and diversity challenges facing the creative industries identify critical gaps in this area.
Challenge Accepted, But… Where to Start?
The cultural and creative industries include audiovisual, cinema, live performance in all its disciplines, music in all its components, museums, and heritage, visual arts, design, architecture, crafts, video games, books, press.
To be ready for the leadership challenges of this industry, seeking a specialization that trains you with the necessary skills to evolve within these sectors aforementioned is a strong first step. It’s about time you equip yourself with the right formation to handle the sector and unlock the managerial skills of the cultural and creative industries.
100% in English, the Creative & Cultural Industries Management (CCIM) specialization at EMLV trains students in the challenges and changes of the creative and cultural industries: the emergence of new media and new technologies, the importance of design offices in the conception of products/services, the explosion of digital creative industries, etc.
The holder of this master’s specialty from EMLV will benefit from the general management skills of the EMLV Grande Ecole programme and from the specific management skills of the creative and cultural industries.
Skills targeted in the Creative & Cultural Industries Management master’s degree
- Understand and interact with creative teams, designers
- Develop cultural programming in line with the expectations of target audiences
- Design and implement a DNVB (digitally native vertical brand)
Cultural and Creative Industries Management: Professions and opportunities after the master’s degree
After gaining professional expertise, developing your critical thinking, creativity, and practical work, you will be ready for a career in the creative and cultural sectors that includes but is not limited to some of the most versatile job positions in the region and globally:
- Marketing manager
- Project manager
- Collection manager
- Partnership manager
- Events project manager
- Cultural program manager
- Business developer
Interested in gaining the business, financial, legal, and regulatory knowledge that supports this creative practice? Join the programme.